Competitive Intelligence Startup Course, Level 1 and Level 2

This course provides an overview of how competitive intelligence (CI) works, including some of the techniques used to conduct competitive intelligence.

Buy full version of Competitive Intelligence Startup Course, Level 1 and Level 2 for $148.5 ($200.00)

Competitive Intelligence Startup Course License

Inside full edition of  Course, Level 1 and Level 2:

• Professionally-recorded audio lessons: 12 mp3 audio files
• Recording duration: 96 minutes
• 61 page Competitive Intelligence Startup Course, Level 1 and Level 2 (Adobe PDF file)
• 69 slide presentation on Competitive Intelligence Startup Course, Level 1 and Level 2 (PowerPoint .pptx file,Adobe PDF file)
• 20 ready-to-use Competitive Intelligence templates (Word .docx file,Adobe PDF file)

• Competitive Intelligence Startup Course, Level 1 (more information)
• Competitive Intelligence Startup Course, Level 2 (more information)

Inside Course

• Professionally-recorded audio lessons: 12 mp3 audio files Recording duration: 96 minutes

Play Examples:

Level 1: Introduction Competitive Intelligence

 

Level 1: The Evolution of Competitive Intelligence

 

Level 1: The model views the competitive environment over eight strategic areas

 

Level 2: Analytical Models

 

Level 2: CI Systems

 

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• 69 slide presentation on Competitive Intelligence Startup Course, Level 1 and Level 2 (PowerPoint .pptx, .ppt file,Adobe PDF file)

• 61 page Competitive Intelligence Startup Course, Level 1 and Level 2 (Adobe PDF file)

• 20 ready-to-use Competitive Intelligence templates (Word .docx file,Adobe PDF file)

• Typical Competitive Intelligence project steps
• Four-phased cycle
• Models for analyzing an industry is Porter’s Five Forces
• Model views the competitive environment over eight strategic areas
• Competitive intelligence internal metrics
• Form of financial analysis
• War Game: Four Corners Analysis
• Scenario analysis
• Growth Share Matrix
• Market type matrix
• Filtering Information
• Tasks to be performed by Competitive Intelligence Professionals
• Four analytical corners
• PARTS Model
• STEP/PEST Model
• Porter’s Five Forces Model
• SCOR Model
• SCOR Model in a Balanced Scorecard Framework
• Segmentation Analysis
• SWOT Analysis

Course Content

Level 1

Introduction

• Basic Concepts
  • Competitive Intelligence
• The Evolution of Competitive Intelligence
• The Importance of Competitive Intelligence
  • Competitive intelligence basic benefits
  • Guidelines to use competitive intelligence
• The 80 / 20 Rule
• Key points to both secondary and primary research
• The Competitive Intelligence Hypothesis
  • A typical Competitive intelligence project gets organized around certain steps

Tools and Techniques

• Introduction
• Environmental Mapping Defines the Competitive Intelligence Universe
  • According to the Porter Five Force Model, there are five forces impacting your industry
  • The model views the competitive environment over eight strategic areas
• Know Thyself
• War Game
• Four Corners Analysis
• Scenario Analysis
• Growth Share Matrix
• The Primary Research
• Filtering Information
• Up Close Analysis of Non Competing Companies
• Job Ads and Trade Shows
• Tracking Behavior

Best Practices

• Time is Critical
• Universal Sweep
• Remain Neutral
• Go Where the Information Is
• Challenge Conventional Thinking
• Act Ethically
• Partner with Risk Management
• Human Intelligence
• Infrastructure before Software

CounterIntelligence

• Don’t Over Disclose
• Contain the Information Flow
• Sending False Signals
• Don’t be Predictable
• Recognize Intelligence Attacks
• Don’t be afraid to Counter Attack

Course Summary

Level 2

Introduction

• Key Intelligence Topics
• Managing the competitive intelligence Results

Analytical Models

• Product Life Cycles
• SWOT Analysis
• Porter’s Five Forces Model
• Value Net Model
• Four Corners Analysis
• Supply Chain Analysis
• SCOR Model
• Customer Segmentation Analysis
• Strategic Business Units
• PEST and STEEP
• The Full Range of Analytical Models

Some Advanced Techniques

• Psychological Profiling
• Shadowing
• Reverse Engineering
• Global Intelligence

CI Systems

Course Summary