Competitive Intelligence Trainings

Competitive Intelligence Startup Course, Level 1 and Level 2

This course provides an overview of how competitive intelligence (CI) works, including some of the techniques used to conduct competitive intelligence.

Buy full version of Competitive Intelligence Startup Course, Level 1 and Level 2 for $148.5 ($200.00)

Competitive Intelligence Startup Course License

Inside full edition of  Course, Level 1 and Level 2:

  • Professionally-recorded audio lessons: 12 mp3 audio files
  • Recording duration: 96 minutes
  • 61 page Competitive Intelligence Startup Course, Level 1 and Level 2 (Adobe PDF file)
  • 69 slide presentation on Competitive Intelligence Startup Course, Level 1 and Level 2 (PowerPoint .pptx file,Adobe PDF file)
  • 20 ready-to-use Competitive Intelligence templates (Word .docx file,Adobe PDF file)

Inside Course

  • Professionally-recorded audio lessons: 12 mp3 audio files Recording duration: 96 minutes

Play Examples:

Level 1: Introduction Competitive Intelligence

 

Level 1: The Evolution of Competitive Intelligence

 

Level 1: The model views the competitive environment over eight strategic areas

 

Level 2: Analytical Models

 

Level 2: CI Systems

 

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  • 69 slide presentation on Competitive Intelligence Startup Course, Level 1 and Level 2 (PowerPoint .pptx, .ppt file,Adobe PDF file)

69 slide Competitive Intelligence Startup Course, Level 1 and Level 2 (Power Point .pptx file, Adobe PDF file)

  • 61 page Competitive Intelligence Startup Course, Level 1 and Level 2 (Adobe PDF file)

61 page Competitive Intelligence Startup Course, Level 1 and Level 2 (Adobe PDF file)

  • 20 ready-to-use Competitive Intelligence templates (Word .docx file,Adobe PDF file)
  • Typical Competitive Intelligence project steps
  • Four-phased cycle
  • Models for analyzing an industry is Porter’s Five Forces
  • Model views the competitive environment over eight strategic areas
  • Competitive intelligence internal metrics
  • Form of financial analysis
  • War Game: Four Corners Analysis
  • Scenario analysis
  • Growth Share Matrix
  • Market type matrix
  • Filtering Information
  • Tasks to be performed by Competitive Intelligence Professionals
  • Four analytical corners
  • PARTS Model
  • STEP/PEST Model
  • Porter’s Five Forces Model
  • SCOR Model
  • SCOR Model in a Balanced Scorecard Framework
  • Segmentation Analysis
  • SWOT Analysis

Course Content

Level 1

Introduction

  • Basic Concepts
    • Competitive Intelligence
  • The Evolution of Competitive Intelligence
  • The Importance of Competitive Intelligence
    • Competitive intelligence basic benefits
    • Guidelines to use competitive intelligence
  • The 80 / 20 Rule
  • Key points to both secondary and primary research
  • The Competitive Intelligence Hypothesis
    • A typical Competitive intelligence project gets organized around certain steps

Tools and Techniques

  • Introduction
  • Environmental Mapping Defines the Competitive Intelligence Universe
    • According to the Porter Five Force Model, there are five forces impacting your industry
    • The model views the competitive environment over eight strategic areas
  • Know Thyself
  • War Game
  • Four Corners Analysis
  • Scenario Analysis
  • Growth Share Matrix
  • The Primary Research
  • Filtering Information
  • Up Close Analysis of Non Competing Companies
  • Job Ads and Trade Shows
  • Tracking Behavior

Best Practices

  • Time is Critical
  • Universal Sweep
  • Remain Neutral
  • Go Where the Information Is
  • Challenge Conventional Thinking
  • Act Ethically
  • Partner with Risk Management
  • Human Intelligence
  • Infrastructure before Software

CounterIntelligence

  • Don’t Over Disclose
  • Contain the Information Flow
  • Sending False Signals
  • Don’t be Predictable
  • Recognize Intelligence Attacks
  • Don’t be afraid to Counter Attack

Course Summary

Level 2

Introduction

  • Key Intelligence Topics
  • Managing the competitive intelligence Results

Analytical Models

  • Product Life Cycles
  • SWOT Analysis
  • Porter’s Five Forces Model
  • Value Net Model
  • Four Corners Analysis
  • Supply Chain Analysis
  • SCOR Model
  • Customer Segmentation Analysis
  • Strategic Business Units
  • PEST and STEEP
  • The Full Range of Analytical Models

Some Advanced Techniques

  • Psychological Profiling
  • Shadowing
  • Reverse Engineering
  • Global Intelligence

CI Systems

Course Summary

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